Privacy Policy

Pure Expertz LLC ("Pure Expertz," "we," "our," or "us") respects your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our websites, register for our events, participate in our programs, or otherwise engage with the Pure Expertz ecosystem.

1. Information We Collect

We collect the following categories of information:

• Identity information: name, email address, phone number, business name, EIN, business address.
• Application & engagement information: background, audience, practice description, cohort preferences, consent records, IP address and timestamp at submission.
• Event participation information: registration data, attendance records, photographs and recordings made at events (subject to the Participant Agreement & Event Disclosure).
• Communications: emails, support requests, feedback, meeting notes you submit voluntarily.
• Website usage information: pages visited, referring URL, browser type, device type, approximate location (city/region) — collected via standard web analytics.

2. How We Use Your Information

We use your information to:

• Respond to your inquiries and process applications
• Deliver programs, cohorts, certifications, and event experiences you've registered for
• Send you updates about Pure Expertz programs, events, AI legislative changes, and ecosystem opportunities (consistent with consent given at registration)
• Process payments via secure third-party processors (we do not store full payment card information)
• Issue certifications and maintain participant records
• Improve our services and platform performance
• Comply with legal obligations

Pure Expertz does not sell your personal information to third parties.

3. AI-Specific Data Handling

Because we are an AI consulting and education practice, we are explicit about how AI interacts with participant data:

• We do not use facial recognition, voiceprint analysis, or other biometric identifier processing on event recordings, registration photos, or participant communications.
• We do not feed your personal information into public AI training datasets or third-party AI models for training purposes.
• When AI tools assist us (e.g., scheduling, summarization, content drafting), they operate on de-identified or business-context data, with human review on consequential outputs — consistent with our Block-by-Block AI Safety and Security Alliance standard.
• Where AI-generated content is presented to you (in materials, emails, or events), we identify it as such consistent with applicable AI disclosure laws.

4. Recordings, Photographs, and Media

When you participate in a Pure Expertz event (in person or virtually), photographs, video, and audio recordings may be captured. The terms governing this are set forth in the Pure Expertz LLC Participant Agreement & Event Disclosure, which you sign at registration. In summary:

• Recordings are made for educational, promotional, and commercial purposes
• You may withdraw your consent for future use of your image, voice, or likeness by emailing support@pureexpertz.com with the subject "Media Release Withdrawal" — withdrawal applies prospectively only
• Recordings are made available to you through the relevant Pure Expertz cohort portal or replay library; redistribution outside the portal is prohibited

5. Information Sharing and Disclosure

We share your information only as follows:

• Trusted service providers assisting us (CRM, payment processing, email infrastructure, hosting), bound by confidentiality and limited-purpose data use
• Legal compliance — when required by court order, subpoena, or applicable law
• With your explicit consent for specific purposes (e.g., directory listing, public testimonial)
• Business transactions — in the event of a merger, acquisition, or sale of assets, your information may transfer to the successor entity, subject to this Policy

6. Data Retention

We retain your information for the following periods:

Retention periods may be extended where required by law, regulatory inquiry, or active dispute.

7. Your Rights — Access, Correction, Deletion

Regardless of where you reside, you have the right to:

• Access the personal information we hold about you
• Correct inaccurate or outdated information
• Delete your personal information (subject to legal retention requirements)
• Withdraw consent for marketing communications at any time
• Withdraw consent for the future use of your image, voice, or likeness in promotional materials
• Receive a copy of your information in a portable format

To exercise any of these rights, email support@pureexpertz.com with the subject "Privacy Request." We will honor your request within 30 days. We may verify your identity before processing.

8. State and Multi-State Privacy Rights

If you are a resident of California (CCPA / CPRA), Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), Texas (TDPSA), or any other state with comprehensive privacy legislation, you have additional specific rights granted by that state's law. These typically include the rights described in Section 7, and may also include the right to opt out of certain data uses, the right to non-discrimination for exercising rights, and the right to appeal a denied request.

California residents may also designate an authorized agent to make requests on their behalf. Contact us as described in Section 7 to exercise any state-specific right.

9. Cookies and Tracking

Our websites use cookies and similar technologies for the following purposes:

• Essential cookies: required for the website to function (authentication, form submissions)
• Analytics: to understand how visitors use our site (anonymized where possible)
• Preferences: to remember your settings

You can control cookies through your browser settings. Disabling essential cookies may affect website functionality.

10. AI Legislative Compliance

Pure Expertz operates as a Certified WSI AI Consultancy and as the issuing entity of the Block by Block AI Safety & Security Alliance. We track and comply with applicable AI-related laws and regulations, including:

• Illinois HB 3773 — generative AI disclosure requirements; we identify AI-generated content where applicable
• Illinois AIVIA — Artificial Intelligence Video Interview Act; not applicable to our standard programs but tracked
• Illinois SB 2427 — AI in education standards
• Illinois BIPA — Biometric Information Privacy Act; we do not collect or process biometric identifiers
• Federal AI guidance — including FTC enforcement standards on AI deception, fairness, and transparency

We provide our community with timely updates as laws evolve. This Privacy Policy is reviewed monthly to maintain alignment.

11. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include encrypted data transmission (HTTPS), restricted access to participant records, secure third-party processors, and regular security review. No system is impenetrable, however; we encourage you to use strong unique passwords and to notify us immediately at support@pureexpertz.com if you suspect any account compromise.

12. Children's Privacy

Our programs and websites are intended for adults 18 years of age and older. We do not knowingly collect personal information from children under 18. If we learn that we have inadvertently collected such information, we will delete it promptly. If you believe a child has provided us with information, contact us at support@pureexpertz.com.

13. Changes to This Privacy Policy

This Privacy Policy is reviewed monthly to maintain alignment with evolving AI and data privacy laws. We may update it from time to time. When we do:

• The Last reviewed date at the top of this page is updated
• For material changes, active participants are notified by email at least 14 days prior to the effective date
• Continued participation in Pure Expertz programs after the effective date constitutes acceptance of the updated Policy

The current version of this Policy is always available at pureexpertz.ai/privacy.

14. Contact Us

For all privacy-related inquiries, requests, or concerns: